About us

Carden SG blossomed from the creative vision of Xinyi, who drew inspiration from her twin boys' names for the brand. Her fascination with fragrance began early in her career, recognizing its ability to elevate her mood and empower her with confidence to tackle the day ahead. Ever inquisitive about fragrances, she delights in exploring department store counters on weekends to sample the latest scent releases.

However, the steep price points often acted as a deterrent, preventing her from experimenting with a variety of fragrances. She often encountered disappointment after investing in scents that failed to meet her expectations upon application. This led her to question the necessity of such high costs for fragrances, sparking a desire to make fragrance ownership accessible to all.

Observing the joy and benefits her friends and colleagues derived from scents, Xinyi decided to turn her passion into reality and launched Carden SG. As a local brand, Carden SG takes pride in meticulously handcrafting scents in small batches. The mission is to curate fragrances tailored to different moods, aiming to transform scents into affordable options for everyone to enjoy.

Beyond perfumes, the range extends to essential oils inspired by renowned malls and hotels, crafted to enhance wellness experiences. Additionally, Carden SG invites you to explore their selection of wellness roll-ons, room & linen sprays, reed diffusers, and hand sanitizers, offering practical solutions for everyday needs.